Conversion Optimization means turning visitors into results!

Getting visitors to your website, but not converting them to customers? Can't seem to get your visitors to 'talk' to you? The primary aim of your website is to generate leads or make sales from your visitors?

Then Ireckon Web Marketing’s Conversion Optimisation service can help you. Conversion optimization is the process of enhancing your visitor’s experience when they visit your website, with its main goal to convert a visitor into someone who completes a specific action on the site. This could be a purchase, completing a survey or other similar results.

Ireckon web marketing’s Conversion Optimization service’s aim is to ensure visitors find what they are looking for quickly, and to direct them with minimum delay through to your site’s conversion pages.

These conversion pages could be used to get the visitor to:

• Make an online purchase
• Submit a form to request information
• Register for an eNewsletter
• Request a quote
• Click on a particular link
• Make a phone call

Each website will have different conversion goals, dependent upon your specific business aims and objectives.

Ireckon web marketing works with you to determine which conversion goals you wish to achieve. These goals will determine which tools will be used to measure the conversion optimization process. These tools and services include:

• Web Analytics – used to provide an invaluable insight into user behaviour and is very important in determining how users interact with your site, as well as highlighting which parts of your website works, and which don’t.
• Keyword Analysis – used to determine the most relevant keywords and keyword phrases for your site and strategy. Keyword Analysis is an important tool for targeting the right users.
• Conversion Tracking – used to monitor measure and report how users convert.
• Site Modification - often a site may need some 'tweaks' to help it convert
  
• Copy Writing - as web copy writing is different to offline writing changes to site copy might be required to produce conversions
  

Still not sure you should use ireckon web marketing’s conversion optimization service? Read more about conversion optimisation - why you should measure conversion, how you measure, and what can be done to improve conversion.

Conversion optimization is best achieved when combined with other ireckon web marketing services, such as our Search Engine Optimisation service and Pay Per Click Advertising service.

Contact ireckon web marketing to discuss your Conversion Optimization needs. Ireckon you’ll notice the difference!