Rank Reporting lets you measure the results of your SEO strategy.

Optimising your site is a great way to raise your online profile, but unless you are able to measure the effect of your optimisation strategies, how do you know whether it is achieving the desired results?

SEO Monitoring

In the world of Search Engine Optimisation, there are an abundance of measures and statistics that can be monitored and tracked over time, to provide comparisons of your site before and after optimization. It is important to measure these stats to ensure that your site not only achieves, but also maintains the benefits of good rankings.

Here are examples of some of the measures that could and should be monitored:

• Site Usage Statistics – read Web Analytics for more information
• Online and Telephone Enquiries – monitor and measure the rate of enquiries you receive
• Online Sales – if you sell online
• Rank Reporting – how well does your site rank for important keywords on the major search engines?
• Pay-per-Click Statistics - there are a huge range of statistics and reports available through PPC tools such as Google Adwords. Read Pay Per Click for more information.

Ireckon Web Marketing can help you measure your Search Engine Optimisation results, through our range of web marketing services, including Web Analytics, Pay Per Click statistics, as well as through our Rank Reporting services.

Rank Reporting

How many times have you eagerly trawled through Google Search results pages to see if your website is ranking yet? . How many hours have you spent trawling through the other search engines – Yahoo, MSN, etc – to find your site, or search by the numerous keyword phrases you think your customer may use, all without success?

Search results can change week to week, day to day, and sometimes even hour to hour.

Whilst not necessarily the most important measure (ultimately the volume of sales or enquiries is probably of primary importance to you), Rank Reporting can provide a quick and relatively easy indication of how your site is likely to perform online.

Ireckon Web Marketing’s Rank Reporting service is a monthly service that allows us to accurately measure your site’s ranking performance for a large number of keyword phrases, across a selection of the most important search engines for your specific site. Each month we prepare and send to you a ranking report, together with our analysis of your website. A monthly report takes into consideration daily fluctuations of search results, therefore providing you with more accurate trend data.

Ireckon we can also provide these reports more regularly if you are in a critical stage of your Search Engine Optimisation process, of if you are in a highly competitive or dynamic market.

If you are not sure what a Ranking Report is, or whether a Regular Ranking Report is likely to be of benefit to you, why not try one for Free? We offer a Free Ranking Report to new clients so you can see how they will beneft your online strategy. Just click on this link to our Free Ranking Report, fill in the form and submit it and we’ll do the rest.

Otherwise contact us if you would like to find out more about Ireckon Web Marketing’s SEO Monitoring or Rank Reporting services, and save yourself time trawling through search engine pages to see how your website is ranking.

So why should I continue to monitor my website?

Obtaining, and more importantly maintaining high rankings, great traffic and good online sales or enquiries is not necessarily achievable through one off optimisation activities.

Even with the best web site optimization strategies, it may take additional work to get your website listed on the major search engines, in the proper search category, with high keyword rankings.

Also, search engines are constantly changing how they rank websites, so there is unfortunately no guarantee once your website gets listed, that it will stay listed. In fact, without regular monitoring and (where necessary) additional effort, many websites lose their search engine rankings over time.

Ireckon Web Marketing’s SEO and search marketing solutions focus on long-term results ensuring that your business website succeeds today, tomorrow and into the future.

Contact us to discuss your search engine optimization strategy. Ireckon you’ll notice the difference!