Link Building helps drive traffic to your website

The two single most important factors effecting the ranking (and hence traffic) of your site are Content and Links.

Inbound (or external) links are links from other web sites that point to your web site. The number and the quality of inbound links has become one of the most important factors how Google, Yahoo, Live, Ask and other major search engines rank your site.

The concept is quite simple:
if page A links to page B then it is a recommendation from page A to page B

Theoretically, the more links that point to your web site, the better your rankings. It's not quite as simple as that however. It's not enough just to have lots incoming links - the quality of the links is also important.

Ireckon Web Marketing’s link building service can help you obtain incoming links from high quality sites, which complement your business. Not only will this increase your popularity in search engines, but it will also drive valuable traffic to your website. This links can also add extra avenues for referrals to your website.

Link Building Strategies

There are many, many strategies that can be used for developing links to your site. These include:

• ask your existing business associates (in related industries) to link to you from their own sites
• check to see which sites link to your competitors and see if it is possible to get links form those sites as well
• submit your site to relevant business directories (many of these are free, but some of the good ones are worth paying for)
• get actively involved in online forums or communities relevant to your product or services.
• Write articles related to your products/services and submit them to online article directories
• “trade” links with relevant sites- known as reciprocal linking – i.e. I’ll link to you if you link to me
• buy links through some of the many paid link programs

Take Care in Choosing your Link Partners

In the past, links (and hence rankings) been manipulated by spammy techniques designed to “trick” search engines into giving sites high rankings. Over the last few years all major search engines have put links under much greater scrutiny, and most engines now ignore or even impose ranking penalties for “spammy” link behaviour. More recently techniques such as reciprocal linking and even paid links have been placed under the spotlight.

In order to maximise the benefits of link building, and minimise the risk of potential rank penalties, care must be taken when setting up a link building strategy for your site. Ireckon Web Marketing can provide a Link Building Service that will help you find quality, informative websites to be your link partners.

Link Popularity

Link popularity is a term used to indicate how many other web pages link to your website (or pages within your website). This may include pages linking from within your own site as well as from pages on other sites.

Link popularity can play a significant part in your sites overall rankings on search engines, and should therefore be an important part of your overall optimization strategy.

Ireckon Web Marketing’s link building service has been designed to compliment your overall online optimization strategy. We’ll help you increase your rankings in search engines, and drive traffic to your website.

Contact us to discuss you how you can improve your rankings in search engines through Ireckon Web Marketing’s link building services. Ireckon you’ll notice the difference!