See how visitors interact with your site with Web Analytics

Do you know how visitors interact with your website? How do they find you? What are they looking at on your site? Why do they leave?

Ireckon Web Marketing can provide those answers for you, and more, through our Web Analytics service.

Although Web Analytics may sound too technical and complex for most people to understand, it isn't. A very simple definition of web analytics is:

"Web Analytics simply involves taking a look at how users behave when they come to your website".

Web Analytics can provide important insights into how users interact with your website, and the good news is that most of the data needed is probably already being gathered for you automatically.

Web Logs and Usage Statistics

These days virtually all hosting plans automatically log and record all sorts of generic information relating to your website visitors and their behaviour in using your site. Every click they make will be recorded, and most host providers also offer some usage statistics and analysis tools, as a part of the hosting package, to allow you to view this data.

If you are unaware of how to access your sites usage statistics, we suggest that you review the information provided when you started up your website, or contact you host provider, or developer, for assistance.

More sophisticated analysis tools are also available which can be used to consolidate and analyse the data from your site's log files. Some tools, such as Google Analytics, require you to add special codes to your web pages, but provide very comprehensive online analysis of how your users interact with your website. Other tools can be used to carry out very detailed analysis on your site's log file data to meet your specific needs.

Ireckon Web Marketing has access to a variety of Web Analytics tools and techniques to assist you in analysing your site's usage statistics and making important decisions about the effectiveness of your site.

Please contact us to arrange a free web analytics consultation.

The Value of Usage Analysis

"People commonly use statistics like a drunk uses a lamp post - for support rather than illumination" -- Mark Twain

Simply having the data and using it effectively can be two very different things.

Web Analytics can measure and show you:

• how many people visited your site
• how many of those visitors were unique visitors
• how they came to the site (i.e., if they followed a link, used a search engine or came there directly)
• what keywords they searched with on the site's search engine
• how long they stayed on a given page or on the entire site
• what links they clicked on
• when they left the site
• and much more...

Web analytics can also be used to monitor whether or not a site's pages are working properly. With this information, you can determine which areas of the site are popular and which areas of the site do not get traffic and can then use this data to streamline a website to create a better user experience.

You should be keeping a regular eye on your site's usage statistics if you are considering redesigning you website, undertaking a site optimisation campaign, or making significant changes. Web Analytics should definitely be included as a part of this process.

Please feel free to contact Ireckon Web Marketing if you would like to discuss any aspect of web analytics in more detail.