Learn why 'Search Engine Marketing' is critical to your business success.

"If 93% of all web traffic is generated by search engines and 93% of global consumers use search engines to find websites, then without search engine marketing advice your website could be a waste of money." *

Used properly, the Internet is a powerful marketing tool to be used to promote your products and services to your target market.

Ireckon web marketing offers a range of search engine marketing services aimed to promote your online presence and raise the online profile of your website.

So what is Search Engine Marketing?

Search Engine Marketing defines a range of activities associated with the promotion and online marketing of websites. These activities are predominately associated with search engines, though do include other activities.

The following range of services are part of Search Engine Marketing activities conducted by agencies like Ireckon Web Marketing:

Pay Per Click (PPC) – also known as paid advertising, Pay Per Click involves the setup and management of paid advertising campaigns using the various PPC services offered by most major Search Engines, such as Google Adwords, Yahoo Search Marketing, or Microsoft adCentre. Learn more about PPC campaigns.
Paid Inclusion – is the process of paying search engines to index pages from your website. It is also know as Pay for Inclusion (PFI) or Pay Per Inclusion (PPI).
Social Media Optimisation (SMO) – SMO is a relatively new area of web marketing, aimed to take advantage of the increasing popularity of online communities and websites, such as Digg, del.icio.us, flickr and YouTube. Social Media Optimisation looks at optimizing your website so it is more easily linked to and more highly visible to these types of online communities and community websites.
Search Engine Optimisation (SEO) – SEO describes the activities associated with improving your website’s rankings within the free listings of the major search engines.

Also part of our Search Engine Optimisation services,

• Keyword Research
• Directory Submission
• Link Building
• Web Analytics

are important elements of Search Engine Marketing as well.

Find out how we can implement search engine marketing strategies to help improve your online results.

Ireckon you’ll notice the difference!