SEM: Pay Per Click Management for Vending Solutions

08Feb08

Vending Solutions is a family run, Brisbane based vending machine distribution and management company, and currently Australia's largest independent vending company.

The Brief

Vending Solutions has had a website for many years, but generated too few online enquiries. The website had changed little since launch, had never been optimized and was all but ignored by search engines.

Winning a Telstra Business Award in 2007 was the catalyst for them to look at their website as a marketing and sales tool. They undertook an update of their site, although they are still awaiting optimization of the website. Vending Solutions asked Ireckon Web Marketing to help establish a Google Adwords Pay Per Click Campaign.

The Solution

Ireckon Web Marketing are managing Vending Solutions’ PPC Campaign which we set up for a very modest outlay cost and which is being run for a minimal weekly budget – they are currently paying less than $30 a week in click costs. As well as managing their Pay Per Click Campaign, Ireckon Web Marketing are also providing Usage Analysis services (Web Analytics) to Vending Solutions, helping them to analyze how their visitors behave once they get to their website.

The Result

Since the commencement of their Pay Per Click Campaign, Vending Solutions has experienced a massive increase in the volume of traffic, and have also seen an increase in the number of enquiries they are receiving. Their website is now generating sales for them.

Contact Ireckon Web Marketing to discuss how we can manage your next Pay Per Click Campaign, and get your website working for you.