SEO: Providing Keyword Analysis for TechnologyOne

14Jan08

Brisbane based software developer TechnologyOne looked to Ireckon Web Marketing for search engine optimization advice when they discovered their website was not receiving the volume of traffic they would have expected for the range of software solutions they offer.

With offices throughout Australia and Internationally (New Zealand, Malaysia, United Kingdom) Technology One develop, maintain, implement and support a comprehensive range of business software products which integrate very closely to form an extensive, enterprise wide business application platform. Their software solutions include Financials, HR & Payroll, Supply Chain, Business Intelligence, Budgeting, Performance Management, Property & Rating, Student Management, and Works & Assets.

The Brief

The TechnologyOne website is a reasonably large, complex site, with a great deal of information – not only about their product and service offerings, but also about the company itself, career opportunities, and the Industries and Markets such as Health, Education and Government, where there software products are widely used. They were not happy with the amount of traffic they were receiving, considering the range of products they offered, and wanted to find out why.

The Solution

After review and analysis of their website, Ireckon Web Marketing, identified that although, the site was already ranking well for the business name itself, their web pages were not being listed in search results for less specific search queries based around generic keywords for their individual software products.

Because TechnologyOne offers a wide variety of software solutions, for a variety of different markets, rather than trying (and failing) to rank well for all relevant keyword phrases, we recommended that they should identify specific niche markets and focus on optimisation strategies for each specific market.

Ireckon Web Marketing was initially commissioned to undertake a detailed keyword Analysis for one specific niche area. We have provided detailed reports on primary keyword phrases to target for this specific niche, and recommendations as to how high rankings could be achieved.

TechnologyOne is currently in the process of undertaking a major website redesign, in which optimizing their site for the search engines is a key factor and this keyword analysis will help them in their redesign process.

Ireckon Web Marketing is also providing an ongoing SEO monitoring and reporting service, to allow TechnologyOne to track how their rankings change over time – an extremely important tool for measuring the effectiveness of their optimization strategies.

Contact Ireckon Web Marketing to discuss your search engine optimization needs and let us show you how we can help you improve your rankings in the search engines.