SEO: Optimising Toowong Mitsubishi

02Jan08

Family owned Brisbane business, Toowong Mitsubishi were in need of search engine optimization of their site after realizing it was virtually impossible to find their website in the search engines, and looked to Ireckon Web Marketing to help them

The Brief

The Toowong Mitsubishi site had been running for several years and was generating a small but significant number of enquiries. It wasn’t until a customer mentioned in passing that they hadn’t been able to find their website that the owners tried a Google search themselves, and discovered (with horror), that unless you knew the actual business name itself, their website was virtually impossible to find online.

This unfortunately is a fairly common occurrence. We often get enquiries from business website owners who, after spending significant time, effort and expense getting their sites built, realise that it is not getting the level of enquiries they had hoped. This is largely because it is nearly invisible to search engines, or because it has not been optimised for the correct keywords -the phrases that people use online to search for your products or services.

In Toowong Mitsubishi’s case, their website looked nice, but didn’t include the right keyword rich content, and used a page layout and navigation structure that made it difficult for search engine spiders to navigate through the site.

The Solution

Ireckon Web Marketing undertook a keyword analysis to determine what the best keywords to optimise for were, and made some very quick and simple changes to the navigation and content of the site. Within 2 weeks the volume of search traffic had doubled.

We also created some additional pages, with keyword rich content to highlight the range of new and used vehicles, and spare parts that they sell. We also added Google Analytics to allow us to gather more detailed site usage statistics.

The Results

Now, just 6 weeks since the latest SEO updates have been applied, traffic has almost doubled again, the volume of traffic generated from search engines has tripled, and the Toowong Mitsubishi site is now being found on page 1 for a much wider range of keywords on Google. (such as “new mitsubishi Brisbane” or “Mitsubishi spare parts brisbane”.)

Ireckon Web Marketing has been able to deliver Toowong Mitsubishi great search engine results, all for relatively little effort, and cost, and all within only a few weeks.

Contact Ireckon Web Marketing to discuss how we can improve your website’s rankings in the search engines.